Something that Jay said at our last meeting sticks in my mind - 'how do you attract vast numbers of users?'
From there we progressed to a discussion of how 'simple' or 'complex/difficult' it is for our users to engage with us... and the difficulty that some of our market had with simple internet applications.
Ivan and I talked this morning at the gym of an ever-widening generational GAP in technology knowledge that could be a barrier for our target market - Business Owners, Directors & Decision-Makers.
Found these two links to highlight the need for KEEPING IT SIMPLE at INNER Circle!
1. LG's cellphone for the elderly
i. My mother needs a phone this simple: A green dial button with icon, a red hang up button with icon, a screen with a slide show of people to call. Number buttons should be covered so they are not pushed inadvertently.
ii. Why can't the phone look and handle like a traditional phone with dial and handset, so the elderly can use it like a familiar item but just not be locked to a land line?
iii. Elderly? Heck, I'm 30, and I don't want any of these extra features. I have a digital camera. I have an iPod. In a cell, I want: small size; long battery life - 3 days, real life use; great reception; virtually indestructable; nifty design; ease of use; I don't care about a color screen. I don't care about these entertainment features. I have specialized devices for those functions that excel at them-- a phone will never be more than a kludge.
2. Rosy outlook for gadgets for elderly
"'What we're finding is that the things that are easy to use are disappearing off the market," he added, citing an anecdote of an older couple who could not find a microware they could work.Regards
"With older people, you have to start from where they are, make things easy to use. Then expose them to these and you will see a far larger uptake."
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com
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