Want to take a social network platform global? What's it going to take?
Here are some interesting blog site links:
1. Mosh Pit as Innovation Model - Interesting 'Progress/Innovation' image -
2. Advertising spending on social network sites
eMarketer estimates that marketers will spend $280 million on social network advertising in the United States in 2006. The largest chunk of that spending will go toward MySpace, which eMarketer estimates will generate $180 million in U.S. ad revenue this year.
In 2010, U.S. online social network ad spending will total $1.9 billion, eMarketer projects.
3. Slide Presentation at Web 2.0 Expo - “Show me the money”; business models for web 2.0 startups
4. Horizon Project - Social Networking5. Most frequently visited websites - not what you’d expect - April 20, 2007 - '..the 41 sites that were visited 10 times or more on average by US internet users in the month of March 2007':
Communications and Social Networking sites have three representatives on the list (Myspace, Facebook and Hotmail). They are all huge - between 20-60m UU/mth and between 6-43 billion PV/mth.
6. Three ways to build an online media business to $50m in revenue February 26, 2007
1. Be a site with a broad reach (say general social networking, communications, news).
2. Be a site with demographic targeting (say a Latino portal, or a sports site (targeted at men) or a social network targeted at baby boomers).
3. Be a site with endemic advertising opportunities (say a site about movies that movie studios will want to advertise on, or a site about cars that auto manufacturers will want to advertise on, or a site about travel that hotels and airlines and online travel agencies will want to advertise on).
7. More on building an online media company to $50m in revenues March 14, 2007
Regards
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com
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